In the past weeks we’ve walked through many of the different types of social media that can be useful for building your brand and promoting your vacancies. There are still a lot of other tools and sites out there that we haven’t touched on, so don’t be afraid to get out there and look around. Social media is a very new form of communication that is rapidly evolving. The first step is to understand where it’s at right now and the next step immediately after that is to look at where it’s going. I hope that we’ve given you at least an elementary understanding of where it’s at now. Here are a few final words of advice to help your social media campaign be all that it can be.
- Take on what you can handle: It’s easy to have ambitious goals of successful running a campaign through Twitter, Facebook, a WordPress blog, Foursquare and Tumblr all at the same time. The reality is though that running even just one of these can take a lot of time and energy. Don’t commit to so much right away that you get burned out and give up on social media. Pick one platform and set a consistent schedule for using it to interact with other users. When you feel like you comfortable have that under control, gradually add another platform. Having fewer, better-maintained campaigns will be more effective than having more campaigns going than you can handle.
- Don’t try to sell to hard: Ultimately the reason you’re starting a social media campaign is to fill vacancies faster. It’s important to remember though that social media is not like traditional advertising. Social media is more about building relationships with people than it is about advertising what you have available. Our rule of thumb here at SeattleRentals is 90-10: 90% of the time we’re talking about things other than ourselves and our product and 10% of the time we can talk about what we offer.
- Have fun! This is an opportunity for you to engage with your customers in a new way. There’s a reason that social media is so popular and that’s because it’s a fun thing that people enjoy. Even though running a social media campaign can be a lot of work at times, don’t be surprised if you find yourself having a good time while you do it!
You’ve got the tools, so go out there and get started! If you ever have any questions, you can always ask us here at SeattleRentals on our Facebook Page, through Twitter or in the comment section below.