Questions for Kyle – How to Use Social Media (Part 3, Twitter)

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How valuable are 140 characters or less in your social media plan? It turns out, they are pretty dang valuable!

Twitter is billed as a micro-blogging tool that allows users to share, follow and converse using only 140 characters or less. This may not seem like a lot (and sometimes it is infuriatingly limiting), but there is more you can do with that small amount than you might think.

In fact, the beauty of Twitter lies in it’s brevity. Most people are not looking to read several lengthy posts about your vacancies several times a day. With Twitter though, you’re able to put your vacancy/brand/name out there throughout the day in a way that people will actually notice and engage with.

Twitter allows for conversation between users with the “hashtag” feature. For example, each Friday users from across the nation join in a conversation by adding #aptchat to their tweets. Anything can be turned into a hashtag, or conversation, and anyone can contribute to a thread. It’s a great way to interact around a specific idea or theme!

Twitter is a great tool to increase resident retention. You can use it let current tenants know about community and neighborhood events, discuss issues and start conversations between residents.

Twitter is an easy starting point for any social media plan. It doesn’t take too much time or effort to manage and it’s a great way to interact. What are you waiting for? Get out there and start tweeting!

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