It feels a little odd to be blogging about blogging, but it is an important part of any social media plan and so I’ll overcome the peculiarity of the situation to offer the insights I have.
There are several different sites you can use to host your blog, but first it’s good to understand what the point of blogging is. Blogs allow you to have a longer, more in-depth conversation with your readers.
If Twitter is the place that you give the world your “elevator speech”, blogs are the place you get to sit down and really explain who you are. There is no limit on the length of the content you send out into the “blogosphere“, but it is important to remember that even though people are expecting more information from blogs, they aren’t looking to read a novel!
Successful business blogs are pointed and relevant. Make sure that each line you write has a purpose and is pertinent to the overall theme of the post.
There are many blogging sites you can use, and most of the popular ones are surprisingly simple to navigate and understand. Google owns Blogger, which may be appealing to people who use other Google tools, because you don’t need to create a new profile. Your blog simply starts connected to your Google profile. WordPress is another popular site, and is actually the site we use to publish our blog. I also use Tumblr for my own personal blog, because I have found it to be the simplest and easiest to use.